Marketing Trends for 2017

Predicting marketing trends this year seems to be easier than ever. With social networks everywhere offering live video streaming and encouraging engagement among users, this list of trends will seem easy.

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Halloween Tips For Driving Traffic To Your Business

Halloween is one of children’s favorite holidays (besides Christmas). It’s a time when they get to dress up and collect candy. What can be better? Driving traffic to your business is better (almost). Here are some tips to help your business embrace Halloween and drive traffic.

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8 Back-to-School Marketing Techniques to Boost Sales

  • Once the sun is out and the kids are finally basking in their summer freedom, it is time to start planning your back to school marketing campaigns. Businesses should take advantage of this extremely busy shopping season by planning some red-hot back to school marketing techniques now. Here are eight techniques to give your sales a boost.

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Five Thank You Page Best Practices

What is a thank you page?

Thank_you_blogAfter visiting the landing page and entering information leads are redirected to a thank you page so that the company can provide more information while also thanking them. The thank you page should contain a link to the offer and the next steps that will be conducted.

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What is On-Page SEO

SEO (Search Engine Optimization) refers to website strategies to better the position of a website in search results for a certain word or phrase.  This is the process of improving a websites appearance on a natural or un-paid search engine results page like Google, Yahoo, or Bing. SEO strategies determine how your website, compared to your competition, is placed organically on a SERP (Search Engine Results Page).

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Inbound Marketing Initial Process

     A content marketing strategy is the process of getting potential customers informed about your businesses products or service by having remarkable content.  Now, the time has come to inform you about the ways in which inbound marketing channels and systems all work together to guide potential customers down the sales funnel.  The key to a successful inbound marketing campaign is understanding in what Search Engines are looking for when finding or “Crawling” your website and, then, how search engines determine where to place your website on a Search Engine Results Page (SERP). Content, keywords, tags, page names, page titles, meta descriptions and so much more can have a large effect on how your website is performing in attracting the right customers and whether or not you make the first page of a SERP. Don’t worry, it is OK if you do not understand all the internet vocabulary. We at The Marketing Department- Malvern are here to help. 

     If there is one thing to take away from reading our blogs, know this, content is the basis of everything. Content is the message. Content is your message.  Take a step back and think, without content the internet would be nothing, just a vast area of space.  Search results equal content but, what do you put in your content? That is where The Marketing Department- Malvern comes in.

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Is Inbound Marketing High Definition Marketing

In the October 8, 2012 issue of BtoB Online, four out of ten articles focused on content and most of the others referenced content.  The importance of content and its role in today’s marketing is a theme you see repeated everywhere.  “Content is king” opined BtoB editor John Obrecht, whose article discussed contents ascent to the marketing throne.

As I was reading the many articles in the BtoB issue, I was struck by a thought.  If content, as a marketing strategy, has been around for 60 years, as Obrecht references in his article, why is it suddenly king.  What’s different today?

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What Is Inbound Marketing

Ten years ago Direct Mail – Print Ads - E-Mail – Telemarketing - Radio/TV Ads were effective tools for oubound marketing.

Today, people have become adept at blocking out interruptions from traditional outbound marketing and shop and learn about products and services in a whole new way compared to just a few years ago.

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