This Blog highlights a presentation to the Bucks County Marketing & Wordpress Consortium on May 18, 2020.Read More
SEO (Search Engine Optimization) refers to website strategies to better the position of a website in search results for a certain word or phrase. This is the process of improving a websites appearance on a natural or un-paid search engine results page like Google, Yahoo, or Bing. SEO strategies determine how your website, compared to your competition, is placed organically on a SERP (Search Engine Results Page).Read More
Over the last several weeks I have received a flurry of content including e-books, blog posts and an infographic on website design advice. Not sure if it’s because the topic is getting hot or because I am more connected to a network of bloggers and content developers, probably the latter.
One missing element from the majority of this content is the role and importance of brand and branding on the website.