What is On-Page SEO

SEO (Search Engine Optimization) refers to website strategies to better the position of a website in search results for a certain word or phrase.  This is the process of improving a websites appearance on a natural or un-paid search engine results page like Google, Yahoo, or Bing. SEO strategies determine how your website, compared to your competition, is placed organically on a SERP (Search Engine Results Page).

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Website Design and the Brand Experience

Over the last several weeks I have received a flurry of content including e-books, blog posts and an infographic on website design advice.  Not sure if it’s because the topic is getting hot or because I am more connected to a network of bloggers and content developers, probably the latter. 

One missing element from the majority of this content is the role and importance of brand and branding on the website.

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