Five Thank You Page Best Practices

What is a thank you page?

Thank_you_blogAfter visiting the landing page and entering information leads are redirected to a thank you page so that the company can provide more information while also thanking them. The thank you page should contain a link to the offer and the next steps that will be conducted.

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5.5 Reasons to Invest in Inbound Marketing

1.)  Saves Marketing Budget

Inbound marketing is cheaper than outbound marketing (Print, TV, Radio, Direct Mail, etc.), on average companies who use inbound methods are able to save $20,000 yearly. That statistic alone should motivate businesses to consider inbound marketing for them. It cost 61% less per lead in inbound marketing versus outbound. The goal of inbound is to attract customers by creation of great content and by doing so, marketing this way saves money, because just by gaining leads via inbound marketing is already 61% cheaper per lead.

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What you should know about Buyer Personas

What are buyer personas?

Buyer personas are essentially a detailed mock-up of what makes a target audience buying behavior. Every business has a target audience of people they are trying to reach out to and pull in. Buyer personas are how businesses know whom to target, and how to go about it. In other words they are the representations of the “right” customers for a business.  There is no correct amount to the number of buyer personas needed for your business. However, each business should have enough buyer personas to cover their target market.

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Inbound Marketing Vs. Outbound Marketing

What is Inbound Marketing?

Inbound marketing is when a company attracts and draws potential customers in to their website by creating relevant content via blogs, social media, and search engine optimization (SEO), etc. Traditional marketing such as Print Ads, Telemarketing, Radio Ads, etc. are losing impacting effect on modern society. Advances in technology are altering, and evolving how companies do business today. This world has become an Internet driven, automatic place.  Web users want responses, updates, and knowledge instantaneously.. According to The Statistics Portal, as of 2014 there are 2.92 billion active Internet users around the world. This high number of people online goes to show the importance of businesses securing a strong Internet presence and using their website as part of the sales process with inbound marketing techniques

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The Tools of Inbound Marketing

There are number of tools that have evolved to help plan and execute an inbound marketing campaign to more efficiently manage the range of strategies and tactics employed over an extended period of time. When trying to attract new potentials buyers and clients, the most important part is planning a strategy on how you you’re going to do so.  

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Inbound Marketing Initial Process

     A content marketing strategy is the process of getting potential customers informed about your businesses products or service by having remarkable content.  Now, the time has come to inform you about the ways in which inbound marketing channels and systems all work together to guide potential customers down the sales funnel.  The key to a successful inbound marketing campaign is understanding in what Search Engines are looking for when finding or “Crawling” your website and, then, how search engines determine where to place your website on a Search Engine Results Page (SERP). Content, keywords, tags, page names, page titles, meta descriptions and so much more can have a large effect on how your website is performing in attracting the right customers and whether or not you make the first page of a SERP. Don’t worry, it is OK if you do not understand all the internet vocabulary. We at The Marketing Department- Malvern are here to help. 

     If there is one thing to take away from reading our blogs, know this, content is the basis of everything. Content is the message. Content is your message.  Take a step back and think, without content the internet would be nothing, just a vast area of space.  Search results equal content but, what do you put in your content? That is where The Marketing Department- Malvern comes in.

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Inbound Marketing Blog Series: Introduction

It’s the year 2014 and, like it or not, the marketing world has changed.  It is now more challenging than ever to place a display ad in a newspaper, phonebook, billboard, magazine, or even run a TV or radio spot and get heard. These in-your-face marketing practices that interrupt your day are slowly becoming more and more tuned out by the potential buyer.  Traditional selling was done by cold calls and cold emails.   While these traditional marketing practices should serve as a component of your marketing budget, marketing managers should look to change with the times by first, focusing online and into the digital world of marketing and, second, attract ideal customers “into” their website using inbound marketing.                                                                                                                                                       

What is inbound marketing?  It is using relevant, targeted, and engaging content to attract, convert, close, and retain interested buyers about your business’s products or services.  This isn’t just any old content either.  This is content that we, as inbound marketers, create for your business.  This allows the right content to be found and accessed by your target customer when they are searching online in places like Google, Bing and Yahoo for answers to their questions.  Inbound marketing empowers your prospects with educational content that your ideal buyer wants to consume.  In doing this, you share a wealth of knowledge about your products and services to all your potential customers.  However, inbound marketing campaigns have many moving parts and, for it to be successful in attracting new leads and closing sales, the correct channels and systems must be put in place to continuously attract, convert, close, and delight customers.

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Inbound Marketing Blog Content as a Knowledge Management Tool

A common way of communicating business process knowledge within a company is connecting the employee with structured training and procedural documents through learning management systems, or enterprise resource planning software which usually include document management or quality management systems that incorporate procedural training.   Other collaborative software platforms like Microsoft SharePoint enable Wiki posts which operate in social media style across the enterprise internal network to allow knowledge to be communicated throughout the organization. 

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Is Inbound Marketing High Definition Marketing

In the October 8, 2012 issue of BtoB Online, four out of ten articles focused on content and most of the others referenced content.  The importance of content and its role in today’s marketing is a theme you see repeated everywhere.  “Content is king” opined BtoB editor John Obrecht, whose article discussed contents ascent to the marketing throne.

As I was reading the many articles in the BtoB issue, I was struck by a thought.  If content, as a marketing strategy, has been around for 60 years, as Obrecht references in his article, why is it suddenly king.  What’s different today?

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What Is Inbound Marketing

Ten years ago Direct Mail – Print Ads - E-Mail – Telemarketing - Radio/TV Ads were effective tools for oubound marketing.

Today, people have become adept at blocking out interruptions from traditional outbound marketing and shop and learn about products and services in a whole new way compared to just a few years ago.

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