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Pinterest is one of the most popular social media platforms that businesses are using to reach their target audience and draw attention to their brands. If you have spent any time in this community, it is clear to see why that is. Think of Pinterest as a virtual storefront. Pinterest is a user-generated platform that is entirely customizable. Users can upload their own content (called a “pin”)  or share someone else’s content (“repinning”). Whomever follows your page will see your content on their page feed. Eye-catching content can be found on almost any topic you can think of. Now is the time to make your business stand out among the rest.

LinkedIn is a hub for networking in the business world. Use LinkedIn to connect with other people in your field, share information with other business professionals and meet people that may become new connections. LinkedIn has 433 million members, according to Statista, and with a community this size, the networking possibilities are extensive. Here are four of the best ways to make the most out of these networking opportunities.

YouTube is an internet powerhouse. Whether browsing through blogger’s channels for the latest trends or learning how to change a tire through how-to videos, there is a video for everyone on this searchable platform. YouTube has become the second largest search engine in the world, according to Phil Singleton from Examiner. Whomever your target audience is, there is a very high chance that they will turn to YouTube to ask questions and find a multitude of answers.

• No matter what business you are in, there will always be competition. It is important to understand the many strategies to make your brand stand out among similar companies. Here are some tips from The Marketing Department to help your business stand taller than the rest.

• Once the sun is out and the kids are finally basking in their summer freedom, it is time to start planning your back to school marketing campaigns. Businesses should take advantage of this extremely busy shopping season by planning some red-hot back to school marketing techniques now. Here are eight techniques to give your sales a boost.

• Summer is a great time to revamp your business marketing strategies. The Marketing Department has some great tips to heat up your summer marketing campaigns.

• When the summer months roll around, something in the air changes. The days are longer, the sun is brighter and the streets seem to fill with people eager to soak up every warm minute. With these changes, come great opportunities for new marketing ideas. Here are 10 creative ideas for summer marketing.

• With platforms like MailChimp, Constant Contact, ConvertKit, etc. there is a massive upward trend toward streamlining your sales process through email marketing automation.  By automating your email marketing, you can take users through the buyer journey and engage with them when you’re ready to make the pitch at the end of the email sequence.

You obviously know where your business is. You wake up every day and drive to the same location. You have done this so many times that you really don’t have to think anymore. When driving to work, you just know where to go. This is the goal that every website should strive to achieve with their online citations.