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Is Social Media Bad for your Business?


Wait a minute, did a marketer just have a brain fart, or maybe a stroke, where my brain is not getting enough oxygen? Well, if you are Taylor Swift or Lady Gaga and there are millions of fans who are interested in what you say, how you think about almost any topic, or want people to know about your next song or concert, social media makes perfect sense. If you are an evangelist or politician and you are trying to influence what people are thinking about or are talking about, social media makes perfect sense.  If you are a guru on a subject and have a following or are trying to build a following, social media is a perfect communications channels to share your knowledge and ideas.

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7 Shocking SEO Myths

Recently, I have been getting more interested in SEO and learning the details behind it. To start off, I wanted to separate the myths from the facts to get a clear understanding. Basically SEO (Search Engine Optimization) is optimizing your website for search engines to recognize the quality and trust worthiness of your website, but also ranking your website among competitors. There are a plethora of theories and opinions thrown out there regarding SEO, but here is a list of common myths that you should know about before getting started with SEO.
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Five Thank You Page Best Practices

What is a thank you page?

Thank_you_blogAfter visiting the landing page and entering information leads are redirected to a thank you page so that the company can provide more information while also thanking them. The thank you page should contain a link to the offer and the next steps that will be conducted.

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6 Tips on How to Nurture Prospects with Content

Here is a simple guide on how to nurture your leads successfully. Lead nurturing is the process of creating relationships with potential/existing customers, and moving them down through the buyer’s cycle. It is a process that takes time, because you do not want to pressure the lead into making a purchase. Follow these tips and learn how to nurture your leads correctly.

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6 tips to create a content marketing strategy

What is Content Marketing?

Content Marketing is how you attract and gain buyers through the creation of unique content and how the content is presented via a business’ online channels such as, websites, blogs, and social media, etc. I have created a short list of tips to help anyone narrow down how to easily, but effectively create strong relevant content and keep it flowing.

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How to Optimize your LinkedIn Profile

Every one wants the best LinkedIn profile they can possibly have, but not everyone always knows the best steps to take in order for that to happen.  With that in mind, provided is a list of key points to review/complete while optimizing your LinkedIn profile. Optimizing your profile will help you gain ranks in searches and help you get noticed by the right people searching for the services, products and skills that you offer.

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5.5 Reasons to Invest in Inbound Marketing

1.)  Saves Marketing Budget

Inbound marketing is cheaper than outbound marketing (Print, TV, Radio, Direct Mail, etc.), on average companies who use inbound methods are able to save $20,000 yearly. That statistic alone should motivate businesses to consider inbound marketing for them. It cost 61% less per lead in inbound marketing versus outbound. The goal of inbound is to attract customers by creation of great content and by doing so, marketing this way saves money, because just by gaining leads via inbound marketing is already 61% cheaper per lead.

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8 things to know about landing pages

Landing pages are a page where visitors land on after clicking on a CTA.The page will have a form for the visitor to fill out, thus turning them into a lead. 

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Four Easy Strategies to Improve Your Search Engine Optimization (SEO)

What is search engine optimization (SEO)?

Search Engine Optimization is the process of improving your website so that it attracts more visitors who are using search engines. When a user searches for a product or service, they will type keywords into the search engine. With help from those keywords, bots called “spiders” will crawl the web and generate a list of organic sites. Those sites are ordered in terms of what website is most helpful in answering exactly what the web user has searched for. This order or ranking stems from factors such as relevance, trustworthiness, and usefulness.

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5 Quick Tips On Social Media Marketing

1.)    Create a social media marketing campaign plan

To successfully market using social media you must plan everything you post, share and follow, otherwise you will get lost. In marketing everything must be planned out and organized. Decide what you want your content to be (based off of your buyer personas), what you want to get across, when the best time is to share it, and how many posts are needed daily on each platform. Organize your posts by topic and when you’ll post them. Base the content you share on what is most relevant at that time to your buyer personas. If you create a successful plan with everything being shared at all the right times, your brand will begin to attract a following, and, most likely, get more social shares. Having a plan for social media posts, rather than just posting whenever you think it’s needed, will create   consistency in your social media presence. Everything has to be researched based, and not from an opinion. Do some researching on when the best times to post are, and how many posts a day are needed. Without a plan you will find yourself in chaos and guessing what to do next. 

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