Wait a minute, did a marketer just have a brain fart, or maybe a stroke, where my brain is not getting enough oxygen? Well, if you are Taylor Swift or Lady Gaga and there are millions of fans who are interested in what you say, how you think about almost any topic, or want people to know about your next song or concert, social media makes perfect sense. If you are an evangelist or politician and you are trying to influence what people are thinking about or are talking about, social media makes perfect sense. If you are a guru on a subject and have a following or are trying to build a following, social media is a perfect communications channels to share your knowledge and ideas.