5 Ways to Make Twitter Work For Your Business

Posted by Maddie Keefe

August 04, 2016

Twitter is one of the most popular social media platforms at our fingertips today. Although a message of 140 characters may seem short, tweets have the power to leave a lasting impact on users and customers alike. The Marketing Department believes that Twitter is a great tool to help you grow your business. Here are five ways to help your Twitter page become a one-of-a-kind marketing campaign.

1. Follow, Follow, Follow

Following others with similar interests or in like industries is one of the best ways to create an active and beneficial Twitter profile for your business. Charlene Kingston, from Social Media Examiner, suggests reading tweets, mentions and replies to see whom you should follow. Kingston also suggests following everyone you interact with on the site. By building a strong foundation of followers on your Twitter business page, you can start to form a valuable online community for your company. Followers can transition to relationships if you put in the necessary time and effort. Once you form relationships with your followers, you have networked your way into a plethora of possible sales.

2. Retweet Often

Favorites and retweets are two of the best ways to interact with potential followers and your Twitter community as a whole. Interacting with other brands or consumers will help your business stay top of mind and encourage others to follow along with your tweets as well. Dan Martin, from BusinessZone, suggests showing followers that you are dedicated to bringing them the most information you can on a particular topic by retweeting others’ posts to your page. Become a brand that people can trust by proving that you care about what other companies are saying, especially if it’s in the best interest of the customer.

3. Punctuate Your Replies

Replying to tweets you are interested in or mentions of your business on another’s page is essential to maintaining an active online presence. Scott Levy, from Entrepreneur, explains that your followers will only be able to read these conversations if they are following all members of the interaction. He suggests placing a period before the “@username” in the reply to separate each comment as a separate tweet that will go out to all followers. Try to keep your posts under 140 characters to ensure enough space for the “RT”. It may seem like a trivial idea in the grand scheme of this platform, but you will want to use every effective Twitter opportunity you have to reach, educate and inform as many people as you can.

4. Tweet Popular “Hashtags”

If you have used the internet in the past few years, you have undoubtedly seen, or even perhaps used, a “hashtag.” “Hashtags” are extremely common on the internet today and for good reason. People have the ability to search for the particular “hashtags” they want to read about and posts with that keyword will surface in the search results. Ken Krogue, from Forbes, suggests using keywords about your business field as “hashtags” in your posts. Krogue explains that “hashtags” make it easier for people to find your account when they search for a specific word. The more times your posts are seen in the Twitter search results, the better it is for your brand.

5. Develop a Twitter Landing Page

Is 140 characters just not enough space to fully share everything you want to about your business with potential customers? Charlene Kingston, from Social Media Examiner, recommends creating a landing page on your website that welcomes visitors from your Twitter profile with more information about your business. She suggests putting the link to this landing page in the biography section of your Twitter page so it is easily accessible to everyone on your account. By using the benefits of Twitter to encourage people to visit your website, you can use social media to help you land leads and increase revenue.


Twitter is an extremely popular social media channel for businesses and consumers both. It is essential that businesses use Twitter to grow their reach online and form a community of potential customers. Build your brand on Twitter today and start connecting with people on this amazing site, all in 140 characters or less.

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Topics: Small Business, social media, Marketing Strategy

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