Cary Baskin

Recent Posts

Grow Your Business with Digital Mobile Marketing - FREE WEBINAR

Have you seen the recent explosion in digital mobile marketing and wanted to know how you can use and afford this type of technology to grow your business? 
Join us for a FREE webinar and see how you can easily communicate with your customers, advertise a sale and reward customers for visiting your business through a Mobile App. 
Tuesday, August 11 at 9 AM.  CLICK HERE TO REGISTER TO ATTEND 
The webinar will demonstrate how Klosebuy, an award-winning mobile Digital Advertising, Communications, Localized Business Listing and Loyalty system can grow your business.
To give back to our business community in these challenging times The Marketing Department in Malvern is offering the Klosebuy Self-Service App for FREE for 12 months to our local business community! Offer expires 8/31/2020
Click to learn more about Klosebuy promotion:


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Klosebuy Mobile App: FREE for 12 Months August 2020 Promotion

To help local businesses during the COVID19 pandemic, The Marketing Department of Malvern, PA in partnership with Klosebuy is offering the Klosebuy Mobile App for FREE for 12 months.

Click to learn more about Klosebuy promotion:

We are waiving the monthly subscription fee for one-year and providing 15,000 coupon points for free. It’s our way to help our community during this pandemic. Together we’ll come through this ordeal stronger. We hope our approach allows your business to leverage our technology today to your benefit and to support us after your free subscription ends. A turnkey program, Klosebuy drives sales, excites consumers and builds customer loyalty.

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The Marketing Department now offers Klosebuy Mobile App.

The Marketing Department of Malvern, PA signs on as the Klosebuy Channel Partner for the Philadelphia region including Berks, Bucks, Chester, Delaware, Montgomery and Philadelphia Counties.

As a regional digital marketing agency, The Marketing Department of Malvern, PA is always looking for new and better ways to help local businesses grow and thrive in the local economy.  The COVID pandemic has made this an even bigger challenge. To support this we have signed on as a Channel Partner to support businesses in Berks, Bucks, Chester, Montgomery & Delaware Counties.

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7 Cool Things You Can Do with Your Website - Updated

This Blog highlights a presentation to the Bucks County Marketing & Wordpress Consortium on May 18, 2020.

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SEO Webinar - Presentation Download

This Blog highlights a presentation to the Philadelphia Area Great Careers Group  on May 4, 2020.

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7 Cool Things You Can Do with Your Website

This Blog highlights a presentation to the Paoli Business and Professional Association on April 8, 2020.

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The Developers Role in Search Engine Optimization

This Blog highlights a presentation to a group of developers at the Philadelphia WordPress Meetup Group meeting on February 20, 2020.

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Is Social Media Bad for your Business?

Wait a minute, did a marketer just have a brain fart, or maybe a stroke, where my brain is not getting enough oxygen? Well, if you are Taylor Swift or Lady Gaga and there are millions of fans who are interested in what you say, how you think about almost any topic, or want people to know about your next song or concert, social media makes perfect sense. If you are an evangelist or politician and you are trying to influence what people are thinking about or are talking about, social media makes perfect sense.  If you are a guru on a subject and have a following or are trying to build a following, social media is a perfect communications channels to share your knowledge and ideas.

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What Makes a Great Business Plan

A Business Plan serves 3 purposes:

  1. First and foremost a Business Plan provides a framework for the company Founders to consider all the significant elements of defining the customer, how the product/service serves that customer in a “unique” or highly differentiated way, and how management will pull together all the resources needed to   develop and launch the product/service and of course make money.
  1. The Business Plan is used by third parties such as the bank, accountant, attorney and advisors during the formative stage of the business to help guide the Founders through the business formation.    In the operational phase, vendors and consultants may use the plan to determine their level of commitment to support the plan.
  1. Lastly, if the goal is to raise capital to finance the business, the Business Plan is used to communicate the investment opportunity to potential investors.
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Inbound Marketing Blog Content as a Knowledge Management Tool

A common way of communicating business process knowledge within a company is connecting the employee with structured training and procedural documents through learning management systems, or enterprise resource planning software which usually include document management or quality management systems that incorporate procedural training.   Other collaborative software platforms like Microsoft SharePoint enable Wiki posts which operate in social media style across the enterprise internal network to allow knowledge to be communicated throughout the organization. 

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