The Developers Role in Search Engine Optimization

Posted by Cary Baskin

February 20, 2020

This Blog highlights a presentation to a group of developers at the Philadelphia WordPress Meetup Group meeting on February 20, 2020.

The presentation provides some insights into:

  • Why SEO Matters
  • Characterizes a website development team
  • Insight into the role of the SEO specialist as a contributor to the website development team
Then we look at the many critical ranking factors affecting search results and highlight which ones the developer has the most influence over as part of the development process for:
  • Site Architecture
  • Organic Search
  • Local Search
  • Page Rank and Domain Authority

Presentation finishes up with opportunities for the SEO specialist and developer can collaborate for a more effective website deliverable.

Click here to download presentation.

About the Author
Cary Baskin, BSEE, MS Bio-engineering, MBA
Cary is a member of SCORE Chester and Delaware Counties Speakers Bureau where he lectures several times a year on Internet Marketing and Search Engine Optimization.  Cary is the managing director and owner of The Marketing Department in Malvern, PA, a marketing agency powered by bright ideas, and dedicated to helping clients with website development and Internet  marketing campaigns.  

Topics: Search Engine Marketing

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TMD_LOGO_338x149_(web)_(1)The Marketing Department Malvern, PA is a full service Marketing Agency serving Malvern, Main Line, King of Prussia, Wayne, Paoli, Berwyn, Chester County and Montgomery County, PA areas.