Blog

SSL Certificates and Why Your Website Needs One

With the continued threat of website security breaches and identity theft, Google is leading the effort to make browsing the Internet safe. This is why Google Chrome 68, released on July 24th, 2018, displays a small green padlock and the words “Secured” for websites with an SSL certificate (HTTPS) and a “Not secured” message for those with HTTP. Firefox and Safari have similar strategies to guide users to interact only with “safe” websites.

Read More

Adding Gutenberg Editor to WordPress Core Creates an Urgent Need to Update Your Website Now!

Urgent Need to Update Your WordPress Website before the
Release of WordPress 5.0 – Here’s the Reason Why!

Read More

GDPR  - Ignore It At Your Peril

 What is GDPR?

Read More

Marketing Trends for 2017

Predicting marketing trends this year seems to be easier than ever. With social networks everywhere offering live video streaming and encouraging engagement among users, this list of trends will seem easy.

Read More

Drive Traffic to Your Business this Small Business Saturday

Everyone gets excited about Black Friday and Cyber Monday deals so how do businesses compete? Small Business Saturday was created to increase revenue for locally owned businesses. With consumers thinking about their holiday shopping lists, it is the perfect time to drive traffic and create loyal customers. Here are a few simple tips to getting those shoppers in the door on November 26.

Read More

Halloween Tips For Driving Traffic To Your Business

Halloween is one of children’s favorite holidays (besides Christmas). It’s a time when they get to dress up and collect candy. What can be better? Driving traffic to your business is better (almost). Here are some tips to help your business embrace Halloween and drive traffic.

Read More

Trending Topics and How to Use them in Your Content Marketing Strategy

Some social media channels and websites have adopted a “trending topic” tool on their platform. Places like Buzzfeed and Facebook are capturing the topics most frequently being discussed at any moment in time. Using their own unique algorithms these platforms present the most talked about topics as they are happening. The trending topics on each platform will differ. While Facebook and Twitter are more news-based, Instagram is more about the #ThrowbackThursday. You’re more likely to see breaking news on Facebook and Twitter than you are on Pinterest and Instagram.

Read More

What are Google’s Dynamic Search Ads

Dynamic Search Ads (DSA) are meant to solve a fundamental issue with search marketing; how to connect a business’ site with relevant search queries.  So what are DSAs anyway?

Read More

6 Ways to Grow Your Small Business on Etsy

Etsy is an online retail community that has revolutionized the small business. On this platform, people can view your company’s products, communicate with you directly and purchase from your individual store with a few simple clicks on the site. Your business should be using Etsy for multiple reasons. Etsy can help you develop your business through the experience of creating your very own retail store. Etsy has created a more personalized shopping experience by allowing the customer and seller to work together. Try these six tips on using Etsy to grow your business and experience this online network firsthand.

Read More

5 Ways to Grow Your Business on Snapchat

Snapchat is one of the most popular apps used by people of all ages. Whether taking a “selfie” with a co-worker for your “My Story” or posting a video of what goes on in the day-to-day of your company, Snapchat is changing communication between businesses and consumers for the better. Here are five ways to use this technology to grow your business.

Read More