What is search engine optimization (SEO)?
Search Engine Optimization is the process of improving your website so that it attracts more visitors who are using search engines. When a user searches for a product or service, they will type keywords into the search engine. With help from those keywords, bots called “spiders” will crawl the web and generate a list of organic sites. Those sites are ordered in terms of what website is most helpful in answering exactly what the web user has searched for. This order or ranking stems from factors such as relevance, trustworthiness, and usefulness.
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