Alissa Foti

Recent Posts

Five Thank You Page Best Practices

What is a thank you page?

Thank_you_blogAfter visiting the landing page and entering information leads are redirected to a thank you page so that the company can provide more information while also thanking them. The thank you page should contain a link to the offer and the next steps that will be conducted.

Read More

Four Easy Strategies to Improve Your Search Engine Optimization (SEO)

What is search engine optimization (SEO)?

Search Engine Optimization is the process of improving your website so that it attracts more visitors who are using search engines. When a user searches for a product or service, they will type keywords into the search engine. With help from those keywords, bots called “spiders” will crawl the web and generate a list of organic sites. Those sites are ordered in terms of what website is most helpful in answering exactly what the web user has searched for. This order or ranking stems from factors such as relevance, trustworthiness, and usefulness.

Read More