Blog

SEO (Search Engine Optimization) refers to website strategies to better the position of a website in search results for a certain word or phrase.  This is the process of improving a websites appearance on a natural or un-paid search engine results page like Google, Yahoo, or Bing. SEO strategies determine how your website, compared to your competition, is placed organically on a SERP (Search Engine Results Page).

     A content marketing strategy is the process of getting potential customers informed about your businesses products or service by having remarkable content.  Now, the time has come to inform you about the ways in which inbound marketing channels and systems all work together to guide potential customers down the sales funnel.  The key to a successful inbound marketing campaign is understanding in what Search Engines are looking for when finding or “Crawling” your website and, then, how search engines determine where to place your website on a Search Engine Results Page (SERP). Content, keywords, tags, page names, page titles, meta descriptions and so much more can have a large effect on how your website is performing in attracting the right customers and whether or not you make the first page of a SERP. Don’t worry, it is OK if you do not understand all the internet vocabulary. We at The Marketing Department- Malvern are here to help. 

     If there is one thing to take away from reading our blogs, know this, content is the basis of everything. Content is the message. Content is your message.  Take a step back and think, without content the internet would be nothing, just a vast area of space.  Search results equal content but, what do you put in your content? That is where The Marketing Department- Malvern comes in.

Did you know that 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement?  Also, research conducted over the past four years shows that because of the way people shop or research purchases today through the internet, 60% of the sales cycle is already over before a prospect ever talks to a sales person.

It’s the year 2014 and, like it or not, the marketing world has changed.  It is now more challenging than ever to place a display ad in a newspaper, phonebook, billboard, magazine, or even run a TV or radio spot and get heard. These in-your-face marketing practices that interrupt your day are slowly becoming more and more tuned out by the potential buyer.  Traditional selling was done by cold calls and cold emails.   While these traditional marketing practices should serve as a component of your marketing budget, marketing managers should look to change with the times by first, focusing online and into the digital world of marketing and, second, attract ideal customers “into” their website using inbound marketing.                                                                                                                                                       

What is inbound marketing?  It is using relevant, targeted, and engaging content to attract, convert, close, and retain interested buyers about your business’s products or services.  This isn’t just any old content either.  This is content that we, as inbound marketers, create for your business.  This allows the right content to be found and accessed by your target customer when they are searching online in places like Google, Bing and Yahoo for answers to their questions.  Inbound marketing empowers your prospects with educational content that your ideal buyer wants to consume.  In doing this, you share a wealth of knowledge about your products and services to all your potential customers.  However, inbound marketing campaigns have many moving parts and, for it to be successful in attracting new leads and closing sales, the correct channels and systems must be put in place to continuously attract, convert, close, and delight customers.