LinkedIn is a hub for networking in the business world. Use LinkedIn to connect with other people in your field, share information with other business professionals and meet people that may become new connections. LinkedIn has 433 million members, according to Statista, and with a community this size, the networking possibilities are extensive. Here are four of the best ways to make the most out of these networking opportunities.
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YouTube is an internet powerhouse. Whether browsing through blogger’s channels for the latest trends or learning how to change a tire through how-to videos, there is a video for everyone on this searchable platform. YouTube has become the second largest search engine in the world, according to Phil Singleton from Examiner. Whomever your target audience is, there is a very high chance that they will turn to YouTube to ask questions and find a multitude of answers.
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Wait a minute, did a marketer just have a brain fart, or maybe a stroke, where my brain is not getting enough oxygen? Well, if you are Taylor Swift or Lady Gaga and there are millions of fans who are interested in what you say, how you think about almost any topic, or want people to know about your next song or concert, social media makes perfect sense. If you are an evangelist or politician and you are trying to influence what people are thinking about or are talking about, social media makes perfect sense. If you are a guru on a subject and have a following or are trying to build a following, social media is a perfect communications channels to share your knowledge and ideas.