Here is a simple guide on how to nurture your leads successfully. Lead nurturing is the process of creating relationships with potential/existing customers, and moving them down through the buyer’s cycle. It is a process that takes time, because you do not want to pressure the lead into making a purchase. Follow these tips and learn how to nurture your leads correctly.
Read MoreContent Marketing is how you attract and gain buyers through the creation of unique content and how the content is presented via a business’ online channels such as, websites, blogs, and social media, etc. I have created a short list of tips to help anyone narrow down how to easily, but effectively create strong relevant content and keep it flowing.
Read MoreEvery one wants the best LinkedIn profile they can possibly have, but not everyone always knows the best steps to take in order for that to happen. With that in mind, provided is a list of key points to review/complete while optimizing your LinkedIn profile. Optimizing your profile will help you gain ranks in searches and help you get noticed by the right people searching for the services, products and skills that you offer.
Read MoreInbound marketing is cheaper than outbound marketing (Print, TV, Radio, Direct Mail, etc.), on average companies who use inbound methods are able to save $20,000 yearly. That statistic alone should motivate businesses to consider inbound marketing for them. It cost 61% less per lead in inbound marketing versus outbound. The goal of inbound is to attract customers by creation of great content and by doing so, marketing this way saves money, because just by gaining leads via inbound marketing is already 61% cheaper per lead.
Read MoreLanding pages are a page where visitors land on after clicking on a CTA.The page will have a form for the visitor to fill out, thus turning them into a lead.
Read MoreTo successfully market using social media you must plan everything you post, share and follow, otherwise you will get lost. In marketing everything must be planned out and organized. Decide what you want your content to be (based off of your buyer personas), what you want to get across, when the best time is to share it, and how many posts are needed daily on each platform. Organize your posts by topic and when you’ll post them. Base the content you share on what is most relevant at that time to your buyer personas. If you create a successful plan with everything being shared at all the right times, your brand will begin to attract a following, and, most likely, get more social shares. Having a plan for social media posts, rather than just posting whenever you think it’s needed, will create consistency in your social media presence. Everything has to be researched based, and not from an opinion. Do some researching on when the best times to post are, and how many posts a day are needed. Without a plan you will find yourself in chaos and guessing what to do next.
Read MoreTo generate leads, marketers must first understand their buyers. Today buyers are the ones who orchestrate the entire selling/buying process. Buyers research the products they desire, and from there they form opinions and carefully make their decisions. Creating buyer personas from research can grant some insight on possible buying patterns, which ultimately guides marketing strategies. With this knowledge in mind, marketers can strategize accordingly to buyers wants and needs in a way that will attract them.
Buyer personas are essentially a detailed mock-up of what makes a target audience buying behavior. Every business has a target audience of people they are trying to reach out to and pull in. Buyer personas are how businesses know whom to target, and how to go about it. In other words they are the representations of the “right” customers for a business. There is no correct amount to the number of buyer personas needed for your business. However, each business should have enough buyer personas to cover their target market.
Read MoreInbound marketing is when a company attracts and draws potential customers in to their website by creating relevant content via blogs, social media, and search engine optimization (SEO), etc. Traditional marketing such as Print Ads, Telemarketing, Radio Ads, etc. are losing impacting effect on modern society. Advances in technology are altering, and evolving how companies do business today. This world has become an Internet driven, automatic place. Web users want responses, updates, and knowledge instantaneously.. According to The Statistics Portal, as of 2014 there are 2.92 billion active Internet users around the world. This high number of people online goes to show the importance of businesses securing a strong Internet presence and using their website as part of the sales process with inbound marketing techniques
Read MoreWe deliver precise strategic thinking and marketing direction that can turn your concept from vision to reality. The main core of our strategy is achieving targeted and measurable results. We can help you plan all your marketing efforts.