This Blog highlights a presentation to the Bucks County Marketing & Wordpress Consortium on May 18, 2020.
Read MoreThis Blog highlights a presentation to the Bucks County Marketing & Wordpress Consortium on May 18, 2020.
Read MoreWebsite Design, Search Engine Marketing, Search Engine Optimization
This Blog highlights a presentation to the Philadelphia Area Great Careers Group on May 4, 2020.
Read MoreThis Blog highlights a presentation to the Paoli Business and Professional Association on April 8, 2020.
Read MoreSmall Business, Website Design, Search Engine Marketing, Market Strategy
SEO (Search Engine Optimization) refers to website strategies to better the position of a website in search results for a certain word or phrase. This is the process of improving a websites appearance on a natural or un-paid search engine results page like Google, Yahoo, or Bing. SEO strategies determine how your website, compared to your competition, is placed organically on a SERP (Search Engine Results Page).
Read MoreOver the last several weeks I have received a flurry of content including e-books, blog posts and an infographic on website design advice. Not sure if it’s because the topic is getting hot or because I am more connected to a network of bloggers and content developers, probably the latter.
One missing element from the majority of this content is the role and importance of brand and branding on the website.
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