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Halloween Tips For Driving Traffic To Your Business

Halloween is one of children’s favorite holidays (besides Christmas). It’s a time when they get to dress up and collect candy. What can be better? Driving traffic to your business is better (almost). Here are some tips to help your business embrace Halloween and drive traffic.

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Trending Topics and How to Use them in Your Content Marketing Strategy

Some social media channels and websites have adopted a “trending topic” tool on their platform. Places like Buzzfeed and Facebook are capturing the topics most frequently being discussed at any moment in time. Using their own unique algorithms these platforms present the most talked about topics as they are happening. The trending topics on each platform will differ. While Facebook and Twitter are more news-based, Instagram is more about the #ThrowbackThursday. You’re more likely to see breaking news on Facebook and Twitter than you are on Pinterest and Instagram.

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5 Ways to Grow Your Business on Snapchat

Snapchat is one of the most popular apps used by people of all ages. Whether taking a “selfie” with a co-worker for your “My Story” or posting a video of what goes on in the day-to-day of your company, Snapchat is changing communication between businesses and consumers for the better. Here are five ways to use this technology to grow your business.

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What is Snapchat?

Snapchat is taking the social media world by storm. Whether posing with your co-workers as adorable pups using the dog filter or watching the Snapchat Discover Stories for all the newest articles from companies like CNN and People Magazine, Snapchat has become extremely popular among teens and adults alike. The many features that Snapchat offers to users can be beneficial to companies as well. But first, we should start with the basics.

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6 Tips to Grow Your Reach on Facebook

Facebook is one of the most popular social media platforms used today. When you aren’t busy sharing the newest pictures from your amazing summer vacation with your Facebook friends, consider using the site to expand your business. Use these six tips on how to make the most out of your Facebook business page and grow your online reach along the way.

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5 Ways to Make Twitter Work For Your Business

Twitter is one of the most popular social media platforms at our fingertips today. Although a message of 140 characters may seem short, tweets have the power to leave a lasting impact on users and customers alike. The Marketing Department believes that Twitter is a great tool to help you grow your business. Here are five ways to help your Twitter page become a one-of-a-kind marketing campaign.
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6 Ways to Stand Out on Pinterest

Pinterest is one of the most popular social media platforms that businesses are using to reach their target audience and draw attention to their brands. If you have spent any time in this community, it is clear to see why that is. Think of Pinterest as a virtual storefront. Pinterest is a user-generated platform that is entirely customizable. Users can upload their own content (called a “pin”)  or share someone else’s content (“repinning”). Whomever follows your page will see your content on their page feed. Eye-catching content can be found on almost any topic you can think of. Now is the time to make your business stand out among the rest.

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4 Ways to Network Using LinkedIn

LinkedIn is a hub for networking in the business world. Use LinkedIn to connect with other people in your field, share information with other business professionals and meet people that may become new connections. LinkedIn has 433 million members, according to Statista, and with a community this size, the networking possibilities are extensive. Here are four of the best ways to make the most out of these networking opportunities.

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YouTube as a Search Engine

YouTube is an internet powerhouse. Whether browsing through blogger’s channels for the latest trends or learning how to change a tire through how-to videos, there is a video for everyone on this searchable platform. YouTube has become the second largest search engine in the world, according to Phil Singleton from Examiner. Whomever your target audience is, there is a very high chance that they will turn to YouTube to ask questions and find a multitude of answers.

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Is Social Media Bad for your Business?


Wait a minute, did a marketer just have a brain fart, or maybe a stroke, where my brain is not getting enough oxygen? Well, if you are Taylor Swift or Lady Gaga and there are millions of fans who are interested in what you say, how you think about almost any topic, or want people to know about your next song or concert, social media makes perfect sense. If you are an evangelist or politician and you are trying to influence what people are thinking about or are talking about, social media makes perfect sense.  If you are a guru on a subject and have a following or are trying to build a following, social media is a perfect communications channels to share your knowledge and ideas.

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