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Employing online advertising techniques, such as Google AdWords, can provide a significant boost to your website traffic while you are working to optimize for organic search results through inbound marketing.

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A Business Plan serves 3 purposes:

1. First and foremost a Business Plan provides a framework for the company Founders to consider all the significant elements of defining the customer, how the product/service serves that customer in a “unique” or highly differentiated way, and how management will pull together all the resources needed to   develop and launch the product/service and of course make money.

2. The Business Plan is used by third parties such as the bank, accountant, attorney and advisors during the formative stage of the business to help guide the Founders through the business formation.    In the operational phase, vendors and consultants may use the plan to determine their level of commitment to support the plan.

3. Lastly, if the goal is to raise capital to finance the business, the Business Plan is used to communicate the investment opportunity to potential investors.

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SEO (Search Engine Optimization) refers to website strategies to better the position of a website in search results for a certain word or phrase.  This is the process of improving a websites appearance on a natural or un-paid search engine results page like Google, Yahoo, or Bing. SEO strategies determine how your website, compared to your competition, is placed organically on a SERP (Search Engine Results Page).

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