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Drive Traffic to Your Business this Small Business Saturday

Everyone gets excited about Black Friday and Cyber Monday deals so how do businesses compete? Small Business Saturday was created to increase revenue for locally owned businesses. With consumers thinking about their holiday shopping lists, it is the perfect time to drive traffic and create loyal customers. Here are a few simple tips to getting those shoppers in the door on November 26.

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Halloween Tips For Driving Traffic To Your Business

Halloween is one of children’s favorite holidays (besides Christmas). It’s a time when they get to dress up and collect candy. What can be better? Driving traffic to your business is better (almost). Here are some tips to help your business embrace Halloween and drive traffic.

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What are Google’s Dynamic Search Ads

Dynamic Search Ads (DSA) are meant to solve a fundamental issue with search marketing; how to connect a business’ site with relevant search queries.  So what are DSAs anyway?

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6 Ways to Grow Your Small Business on Etsy

Etsy is an online retail community that has revolutionized the small business. On this platform, people can view your company’s products, communicate with you directly and purchase from your individual store with a few simple clicks on the site. Your business should be using Etsy for multiple reasons. Etsy can help you develop your business through the experience of creating your very own retail store. Etsy has created a more personalized shopping experience by allowing the customer and seller to work together. Try these six tips on using Etsy to grow your business and experience this online network firsthand.

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5 Ways to Make Twitter Work For Your Business

Twitter is one of the most popular social media platforms at our fingertips today. Although a message of 140 characters may seem short, tweets have the power to leave a lasting impact on users and customers alike. The Marketing Department believes that Twitter is a great tool to help you grow your business. Here are five ways to help your Twitter page become a one-of-a-kind marketing campaign.
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6 Ways to Stand Out on Pinterest

Pinterest is one of the most popular social media platforms that businesses are using to reach their target audience and draw attention to their brands. If you have spent any time in this community, it is clear to see why that is. Think of Pinterest as a virtual storefront. Pinterest is a user-generated platform that is entirely customizable. Users can upload their own content (called a “pin”)  or share someone else’s content (“repinning”). Whomever follows your page will see your content on their page feed. Eye-catching content can be found on almost any topic you can think of. Now is the time to make your business stand out among the rest.

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5 Ways to Stand Out in a Saturated Market


  • No matter what business you are in, there will always be competition. It is important to understand the many strategies to make your brand stand out among similar companies. Here are some tips from The Marketing Department to help your business stand taller than the rest.
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8 Back-to-School Marketing Techniques to Boost Sales

  • Once the sun is out and the kids are finally basking in their summer freedom, it is time to start planning your back to school marketing campaigns. Businesses should take advantage of this extremely busy shopping season by planning some red-hot back to school marketing techniques now. Here are eight techniques to give your sales a boost.

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How to Claim a Local Listing Business Citation

You obviously know where your business is. You wake up every day and drive to the same location. You have done this so many times that you really don’t have to think anymore. When driving to work, you just know where to go. This is the goal that every website should strive to achieve with their online citations.

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Pay Per Click Strategy: How Small Business can Compete

Employing online advertising techniques, such as Google AdWords, can provide a significant boost to your website traffic while you are working to optimize for organic search results through inbound marketing.

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