Dynamic Search Ads (DSA) are meant to solve a fundamental issue with search marketing; how to connect a business’ site with relevant search queries. So what are DSAs anyway?Read More
YouTube is an internet powerhouse. Whether browsing through blogger’s channels for the latest trends or learning how to change a tire through how-to videos, there is a video for everyone on this searchable platform. YouTube has become the second largest search engine in the world, according to Phil Singleton from Examiner. Whomever your target audience is, there is a very high chance that they will turn to YouTube to ask questions and find a multitude of answers.Read More
SEO (Search Engine Optimization) refers to website strategies to better the position of a website in search results for a certain word or phrase. This is the process of improving a websites appearance on a natural or un-paid search engine results page like Google, Yahoo, or Bing. SEO strategies determine how your website, compared to your competition, is placed organically on a SERP (Search Engine Results Page).Read More
A content marketing strategy is the process of getting potential customers informed about your businesses products or service by having remarkable content. Now, the time has come to inform you about the ways in which inbound marketing channels and systems all work together to guide potential customers down the sales funnel. The key to a successful inbound marketing campaign is understanding in what Search Engines are looking for when finding or “Crawling” your website and, then, how search engines determine where to place your website on a Search Engine Results Page (SERP). Content, keywords, tags, page names, page titles, meta descriptions and so much more can have a large effect on how your website is performing in attracting the right customers and whether or not you make the first page of a SERP. Don’t worry, it is OK if you do not understand all the internet vocabulary. We at The Marketing Department- Malvern are here to help.
If there is one thing to take away from reading our blogs, know this, content is the basis of everything. Content is the message. Content is your message. Take a step back and think, without content the internet would be nothing, just a vast area of space. Search results equal content but, what do you put in your content? That is where The Marketing Department- Malvern comes in.Read More
In the October 8, 2012 issue of BtoB Online, four out of ten articles focused on content and most of the others referenced content. The importance of content and its role in today’s marketing is a theme you see repeated everywhere. “Content is king” opined BtoB editor John Obrecht, whose article discussed contents ascent to the marketing throne.
As I was reading the many articles in the BtoB issue, I was struck by a thought. If content, as a marketing strategy, has been around for 60 years, as Obrecht references in his article, why is it suddenly king. What’s different today?
Ten years ago Direct Mail – Print Ads - E-Mail – Telemarketing - Radio/TV Ads were effective tools for oubound marketing.
Today, people have become adept at blocking out interruptions from traditional outbound marketing and shop and learn about products and services in a whole new way compared to just a few years ago.