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Drive Traffic to Your Business this Small Business Saturday

Everyone gets excited about Black Friday and Cyber Monday deals so how do businesses compete? Small Business Saturday was created to increase revenue for locally owned businesses. With consumers thinking about their holiday shopping lists, it is the perfect time to drive traffic and create loyal customers. Here are a few simple tips to getting those shoppers in the door on November 26.

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Trending Topics and How to Use them in Your Content Marketing Strategy

Some social media channels and websites have adopted a “trending topic” tool on their platform. Places like Buzzfeed and Facebook are capturing the topics most frequently being discussed at any moment in time. Using their own unique algorithms these platforms present the most talked about topics as they are happening. The trending topics on each platform will differ. While Facebook and Twitter are more news-based, Instagram is more about the #ThrowbackThursday. You’re more likely to see breaking news on Facebook and Twitter than you are on Pinterest and Instagram.

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6 Tips to Grow Your Reach on Facebook

Facebook is one of the most popular social media platforms used today. When you aren’t busy sharing the newest pictures from your amazing summer vacation with your Facebook friends, consider using the site to expand your business. Use these six tips on how to make the most out of your Facebook business page and grow your online reach along the way.

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5 Ways to Make Twitter Work For Your Business

Twitter is one of the most popular social media platforms at our fingertips today. Although a message of 140 characters may seem short, tweets have the power to leave a lasting impact on users and customers alike. The Marketing Department believes that Twitter is a great tool to help you grow your business. Here are five ways to help your Twitter page become a one-of-a-kind marketing campaign.
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6 Ways to Stand Out on Pinterest

Pinterest is one of the most popular social media platforms that businesses are using to reach their target audience and draw attention to their brands. If you have spent any time in this community, it is clear to see why that is. Think of Pinterest as a virtual storefront. Pinterest is a user-generated platform that is entirely customizable. Users can upload their own content (called a “pin”)  or share someone else’s content (“repinning”). Whomever follows your page will see your content on their page feed. Eye-catching content can be found on almost any topic you can think of. Now is the time to make your business stand out among the rest.

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4 Ways to Network Using LinkedIn

LinkedIn is a hub for networking in the business world. Use LinkedIn to connect with other people in your field, share information with other business professionals and meet people that may become new connections. LinkedIn has 433 million members, according to Statista, and with a community this size, the networking possibilities are extensive. Here are four of the best ways to make the most out of these networking opportunities.

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YouTube as a Search Engine

YouTube is an internet powerhouse. Whether browsing through blogger’s channels for the latest trends or learning how to change a tire through how-to videos, there is a video for everyone on this searchable platform. YouTube has become the second largest search engine in the world, according to Phil Singleton from Examiner. Whomever your target audience is, there is a very high chance that they will turn to YouTube to ask questions and find a multitude of answers.

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5 Ways to Stand Out in a Saturated Market


  • No matter what business you are in, there will always be competition. It is important to understand the many strategies to make your brand stand out among similar companies. Here are some tips from The Marketing Department to help your business stand taller than the rest.
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