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6 Marketing Tips To Take Your Business To The Next Level This Summer

Posted by Maddie Keefe

June 07, 2016


  • Summer is a great time to revamp your business marketing strategies. The Marketing Department has some great tips to heat up your summer marketing campaigns.

1. Analyze Your Data

The summer months are a great time to pause and analyze how your company has been doing so far this year. Vertical Response suggests that businesses use surveys to gather more data about their customers. Some of this data could include what products they have used the most in the past and what they will be looking to use most in the future. Vertical Response explains that using this data allows companies to plan effective lead generating strategies for current and future customers. Letting your customers help you is an effective way to give them what they want in return.

2. Use Traditional Printed Mail

Companies do not need to rely solely on email and websites to spread the word about their business. Becky Livingston, from Penheel Marketing, suggests that using the mail to get your brand out to many different people through flyers, postcards or even coupons is an effective way to communicate. People are very likely to see the flyers when they are out enjoying the warm weather. The more people see these flyers, the better your chances are that others will hear about your company. Giving people information about your company that they see when they open their mailbox is an excellent marketing tool.

3. Create a Summer Newsletter

Use the beloved themes of summer to create a specialized newsletter. Vertical Response suggests creating a VIP newsletter that goes out to your most loyal customers only during the summer months. They explain that this keeps customers up-to-date on business and the first to know of everything related to the company. A successful way to do this, according to Vertical Response,  is to email out the newsletter with promotions and links to other content that they can share with their friends. Once people hear about these specialized deals, your company is well on their way to a growing list of VIP members.

4. Offer Products for the Kids

Silly Photos-7.jpgKids are out of school for the summer and many parents look for different ways to entertain them during their time off. If you have child-friendly products or could add family-oriented aspects to your company, use your resources to appeal to the whole family. If your company could offer summer discounts for kids or get them involved in family events, parents will be very interested in your company because you are making an effort to adapt to their wants and needs. Getting the kids involved with your business is a great way to make your customers happy, spread the word to multiple people and gain a family-friendly audience for your business.

 

5. Organize Community Service Events

Take advantage of the sunny days by organizing a community service event
for a charity in your area. Brian Morris, from Thought Reach, suggests picking a local charity and collaborating with them on a fundraising event. By doing this, your company is spreading the word about your brand while showing the community how much you care. Invite customers and potential buyers to join in the fun. Hosting a community service event is a great way to help others, answer questions about your business and meet new people. 

6. Use Outdoor Marketing

There’s no better time to be outside than on a beautiful, sunny day. When the summer months arrive, people from all areas enjoy the great outdoors. A great summer marketing tip is to take your marketing strategies outside. According to Marketing-School, outdoor marketing is an effective marketing technique for various businesses. They explain that outdoor marketing is achieved by marketing your brand on signs, windows, benches, modes of transportation etc. Billboards alone make up 65% of all outdoor marketing, as reported by Marketing-School. This goes to show how important well-traveled places in your area are to your marketing campaign. Use this technique to expand your brand to countless people and locations.

 

These are a few marketing tips to help take your marketing campaigns to another level this summer. Take these tips, get outside, tell your friends and become one step closer to a summer of sales.

 

Download the Marketing Plan Template to start making the most of your summer marketing plan! 


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Topics: Summer Marketing

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